%0 Book %1 GVK569658365 %A Weis, Hans Christian %A Steinmetz, Peter %B Modernes Marketing für Studium und Praxis %C Ludwigshafen am Rhein %D 2008 %I Kiehl %K Marketing Marktforschung Theorie %T Marktforschung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+569658365&sourceid=fbw_bibsonomy %7 7., völlig überarb. Aufl. %@ 978-3-470-42527-6

@book{GVK569658365, added-at = {2009-08-21T12:23:46.000+0200}, address = {Ludwigshafen am Rhein}, author = {Weis, {Hans Christian} and Steinmetz, {Peter}}, biburl = {https://www.bibsonomy.org/bibtex/2738fcb8fa8aeaf5db6cba26c75b58f99/fbw_hannover}, edition = {7., völlig überarb. Aufl.}, interhash = {7725862248b45b26359711e0dc53a3da}, intrahash = {738fcb8fa8aeaf5db6cba26c75b58f99}, isbn = {978-3-470-42527-6}, keywords = {Marketing Marktforschung Theorie}, pagetotal = {558}, ppn_gvk = {569658365}, publisher = {Kiehl}, series = {Modernes Marketing für Studium und Praxis}, timestamp = {2009-08-21T12:24:40.000+0200}, title = {Marktforschung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+569658365&sourceid=fbw_bibsonomy}, year = 2008 }