%0 Book %1 GVK021876479 %B The Intext series in marketing %C Scranton, Pa. %D 1971 %E Day, Ralph L. %E Ness, Thomas E. %I Intext Educational Publ. %K Marketing Quantitative_Methode Verhaltenswissenschaften %T Marketing models %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021876479&sourceid=fbw_bibsonomy %@ 0700223185

@book{GVK021876479, added-at = {2009-08-21T12:29:29.000+0200}, address = {Scranton, Pa.}, biburl = {https://www.bibsonomy.org/bibtex/28ebba70528694b3aeeb4877c3189388a/fbw_hannover}, editor = {Day, {Ralph L.} and Ness, {Thomas E.}}, interhash = {7ab3a4f789d2e31a44aefb5832aa2db7}, intrahash = {8ebba70528694b3aeeb4877c3189388a}, isbn = {0700223185}, keywords = {Marketing Quantitative_Methode Verhaltenswissenschaften}, pagetotal = {XI, 556}, ppn_gvk = {021876479}, publisher = {Intext Educational Publ.}, series = {The Intext series in marketing}, subtitle = {behavioral science applications}, timestamp = {2009-08-21T12:29:43.000+0200}, title = {Marketing models}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021876479&sourceid=fbw_bibsonomy}, year = 1971 }