Inproceedings,

Customer knowledge management and condition analysis of successful CKM implementation

, and .
Machine Learning and Cybernetics, 2005. Proceedings of 2005 International Conference on, 4, page 2239- 2244 Vol.. (2005)
DOI: 10.1109/ICMLC.2005.1527317

Abstract

This paper analyzes the inherent relationship between customer knowledge management (CKM) and customer relationship management (CRM) by setting up the model of the logical relation among customer relationship, customer value and customer knowledge. Customer knowledge is classified from the angle of an enterprise and a hierarchical model is set up according to the hierarchical classification of CKM. With most Chinese business enterprises as the öbtaining actively" layer, a research is made on the condition in which a business enterprise can carry out CKM successfully.

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