%0 Journal Article %1 springerlink:10.1007/s11002-006-4147-1 %A Xie, En %A Teo, Hock-Hai %A Wan, Wen %D 2006 %I Springer Netherlands %J Marketing Letters %K electronic employee personalization privacy survey %P 61-74 %R 10.1007/s11002-006-4147-1 %T Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior %U http://dx.doi.org/10.1007/s11002-006-4147-1 %V 17 %X Accurate personal information provision is one of the most important determinants of the commercial development of the Web. However, consumers are usually reluctant to provide personal information or tend to provide false information online because of their concern about privacy violation risks. We employ a 2 2 2 experimental design to examine the effects of reputation, privacy notices, and rewards on online consumer behavior in volunteering two types of personal information on the Internet: demographic information and personally identifiable information. We discuss the theoretical and practical implications of the findings.

@article{springerlink:10.1007/s11002-006-4147-1, abstract = {Accurate personal information provision is one of the most important determinants of the commercial development of the Web. However, consumers are usually reluctant to provide personal information or tend to provide false information online because of their concern about privacy violation risks. We employ a 2 2 2 experimental design to examine the effects of reputation, privacy notices, and rewards on online consumer behavior in volunteering two types of personal information on the Internet: demographic information and personally identifiable information. We discuss the theoretical and practical implications of the findings.}, added-at = {2011-11-12T18:52:38.000+0100}, affiliation = {Xi'an Jiaotong University Department of Marketing, School of Management Xi'an 710049 Shaanxi Province P.R. China Xi'an 710049 Shaanxi Province P.R. China}, author = {Xie, En and Teo, Hock-Hai and Wan, Wen}, biburl = {https://www.bibsonomy.org/bibtex/27b50cd6c60121f9a344cf1d12d7bbcf8/gizmoguy}, description = {SpringerLink - Marketing Letters, Volume 17, Number 1}, doi = {10.1007/s11002-006-4147-1}, interhash = {7cbf0ffb129ce6c023e539a5f01d6768}, intrahash = {7b50cd6c60121f9a344cf1d12d7bbcf8}, issn = {0923-0645}, issue = {1}, journal = {Marketing Letters}, keyword = {Business and Economics}, keywords = {electronic employee personalization privacy survey}, pages = {61-74}, publisher = {Springer Netherlands}, timestamp = {2011-11-12T18:52:38.000+0100}, title = {Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior}, url = {http://dx.doi.org/10.1007/s11002-006-4147-1}, volume = 17, year = 2006 }