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%0 Book
%1 GVK353054127
%A Perreault, William D.
%A McCarthy, Edmund Jerome
%B McGraw-Hill/Irwin series in marketing
%C Boston, Mass. u.a.
%D 2003
%I McGraw-Hill/Irwin
%K Internationales_Marketing Marketingpolitik Marketingtheorie
%T Essentials of marketing
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+353054127&sourceid=fbw_bibsonomy
%7 9. ed
%@ 0072464208
@book{GVK353054127,
added-at = {2009-08-21T12:12:59.000+0200},
address = {Boston, Mass. [u.a.]},
author = {Perreault, {William D.} and McCarthy, {Edmund Jerome}},
biburl = {https://www.bibsonomy.org/bibtex/242efbe9e44516a075f19a5789cf48a4a/fbw_hannover},
edition = {9. ed},
interhash = {7fd211243f48aaa3b298f76323421cd9},
intrahash = {42efbe9e44516a075f19a5789cf48a4a},
isbn = {0072464208},
keywords = {Internationales_Marketing Marketingpolitik Marketingtheorie},
pagetotal = {XXXII, 624, [29]},
ppn_gvk = {353054127},
publisher = {McGraw-Hill/Irwin},
series = {McGraw-Hill/Irwin series in marketing},
subtitle = {a global-managerial approach},
timestamp = {2009-08-21T12:13:15.000+0200},
title = {Essentials of marketing},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+353054127&sourceid=fbw_bibsonomy},
year = 2003
}