%0 Book %1 Hass.2008 %B Springer-11775 /Dig. Serial %C Berlin, Heidelberg %D 2008 %E Hass, Berthold H %E Kilian, Thomas %E Walsh, Gianfranco %I Springer-Verlag Berlin Heidelberg %K 2.0;Marketinginstrument;Aufsatzsammlung;Online-Publikation;Kommunikationsstrategie;Medienmarkt;Web 2.0;Online-Werbung;Marketingpolitik Commerce/e-business;Management;Media Economics;Electronic Management;World Science;Electronic Web Wide commerce;Industrial management;Marketing;Mass media;Economics/Management %T Web 2.0: Neue Perspektiven für Marketing und Medien %U http://dx.doi.org/10.1007/978-3-540-73701-8 %@ 9783540737018

@book{Hass.2008, added-at = {2010-09-24T08:40:21.000+0200}, address = {Berlin, Heidelberg}, biburl = {https://www.bibsonomy.org/bibtex/2d715a575930abfc7538981d96f4fe2fa/dhvspeyer}, editor = {Hass, Berthold H and Kilian, Thomas and Walsh, Gianfranco}, interhash = {8041ddb5f95ae2ad9cf6a603ddfcb22d}, intrahash = {d715a575930abfc7538981d96f4fe2fa}, isbn = {9783540737018}, keywords = {2.0;Marketinginstrument;Aufsatzsammlung;Online-Publikation;Kommunikationsstrategie;Medienmarkt;Web 2.0;Online-Werbung;Marketingpolitik Commerce/e-business;Management;Media Economics;Electronic Management;World Science;Electronic Web Wide commerce;Industrial management;Marketing;Mass media;Economics/Management}, publisher = {Springer-Verlag Berlin Heidelberg}, series = {Springer-11775 /Dig. Serial]}, timestamp = {2010-09-24T08:40:33.000+0200}, title = {Web 2.0: Neue Perspektiven f\"ur Marketing und Medien}, url = {http://dx.doi.org/10.1007/978-3-540-73701-8}, year = 2008 }