%0 Journal Article %1 IJACSA.2013.040113 %A Rayed AlGhamdi Ann Nguyen, Vicki Jones %D 2013 %J International Journal of Advanced Computer Science and Applications(IJACSA) %K Arabia B2C; Saudi e-commerce;adoption; %N 1 %T A Study of Influential Factors in the Adoption and Diffusion of B2C E-Commerce %U http://ijacsa.thesai.org/ %V 4 %X This paper looks at the present standing of e-commerce in Saudi Arabia as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better understanding of the demands needs and effectiveness of online commerce. A study was undertaken to review the literature identifying the factors influencing the adoption and diffusion of B2C e-commerce. It found four distinct categories: businesses customers environmental and governmental support which must all be considered when creating an e-commerce infrastructure. A concept matrix was used to provide a comparison of important factors in different parts of the world. The study found that e-commerce in Saudi Arabia was lacking in Governmental support as well as relevant involvement by both customers and retailers.

@article{IJACSA.2013.040113, abstract = {This paper looks at the present standing of e-commerce in Saudi Arabia as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better understanding of the demands needs and effectiveness of online commerce. A study was undertaken to review the literature identifying the factors influencing the adoption and diffusion of B2C e-commerce. It found four distinct categories: businesses customers environmental and governmental support which must all be considered when creating an e-commerce infrastructure. A concept matrix was used to provide a comparison of important factors in different parts of the world. The study found that e-commerce in Saudi Arabia was lacking in Governmental support as well as relevant involvement by both customers and retailers.}, added-at = {2014-02-21T08:00:08.000+0100}, author = {{Rayed AlGhamdi Ann Nguyen}, Vicki Jones}, biburl = {https://www.bibsonomy.org/bibtex/2e454e86d02eae1b09ddec3cdcfebef89/thesaiorg}, interhash = {840fe8b770735609f11c2d4d77f480bc}, intrahash = {e454e86d02eae1b09ddec3cdcfebef89}, journal = {International Journal of Advanced Computer Science and Applications(IJACSA)}, keywords = {Arabia B2C; Saudi e-commerce;adoption;}, number = 1, timestamp = {2014-02-21T08:00:08.000+0100}, title = {{A Study of Influential Factors in the Adoption and Diffusion of B2C E-Commerce}}, url = {http://ijacsa.thesai.org/}, volume = 4, year = 2013 }