%0 Unpublished Work %1 Gup-06 %A Gupta, Sunil %A Mela, Carl %A Vidal-Sanz, José %D 2006 %K CRM; Control; Customer Dynamic Lifetime Optimal Programming Value; %T The Value of a ``Free'' Customer %U http://www.hbs.edu/research/pdf/07-035.pdf

@unpublished{Gup-06, added-at = {2008-03-13T16:33:57.000+0100}, author = {Gupta, Sunil and Mela, Carl and Vidal-Sanz, Jos{\'e}}, biburl = {https://www.bibsonomy.org/bibtex/23a818cc0ead6bcf7fcfbdad985169af7/bertil.hatt}, date-added = {2007-06-11 17:22:07 +0200}, date-modified = {2007-06-11 17:22:06 +0200}, description = {March 2008}, interhash = {87ed3dd29ffc9105e0127da1a34b8d32}, intrahash = {3a818cc0ead6bcf7fcfbdad985169af7}, keywords = {CRM; Control; Customer Dynamic Lifetime Optimal Programming Value;}, note = {http://www.hbs.edu/research/pdf/07-035.pdf}, rating = {5}, read = {Yes}, timestamp = {2008-03-13T16:34:58.000+0100}, title = {The Value of a ``Free'' Customer}, uri = {papers://C3B117CD-23C4-4854-9426-AC96AFB113DA/Paper/p184}, url = {http://www.hbs.edu/research/pdf/07-035.pdf}, year = 2006 }