%0 Book %1 GVK528629522 %A Baumgarth, Carsten %B Online Plus %C Wiesbaden %D 2008 %I Gabler %K Controlling Konsumentenverhalten Markenartikel Markenpolitik Marketing Produktimage %T Markenpolitik %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+528629522&sourceid=fbw_bibsonomy %7 3., überarb. und erw. Aufl. %@ 978-3-8349-0587-1

@book{GVK528629522, added-at = {2009-08-21T12:22:28.000+0200}, address = {Wiesbaden}, author = {Baumgarth, {Carsten}}, biburl = {https://www.bibsonomy.org/bibtex/240625b267249709a79c783e15e98857f/fbw_hannover}, edition = {3., überarb. und erw. Aufl.}, interhash = {893cb8e454dd468615b93b1ee6041e94}, intrahash = {40625b267249709a79c783e15e98857f}, isbn = {978-3-8349-0587-1}, keywords = {Controlling Konsumentenverhalten Markenartikel Markenpolitik Marketing Produktimage}, pagetotal = {XVII, 481}, ppn_gvk = {528629522}, publisher = {Gabler}, series = {Online Plus}, subtitle = {Markenwirkungen - Markenführung - Markencontrolling}, timestamp = {2009-08-21T12:23:07.000+0200}, title = {Markenpolitik}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+528629522&sourceid=fbw_bibsonomy}, year = 2008 }