%0 Book %1 GVK32251665X %A Frey, Albert Wesley %A Halterman, Jean C. %C New York %D 1970 %I Ronald Press Co %K Marketing %T Advertising %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+32251665X&sourceid=fbw_bibsonomy %7 4. ed

@book{GVK32251665X, added-at = {2009-08-21T12:35:36.000+0200}, address = {New York}, author = {Frey, {Albert Wesley} and Halterman, {Jean C.}}, biburl = {https://www.bibsonomy.org/bibtex/26ff938e040eefa29518cc30d32ef53f8/fbw_hannover}, edition = {4. ed}, interhash = {8bcdcd3dc16d9af1fbe2fc7946a3659c}, intrahash = {6ff938e040eefa29518cc30d32ef53f8}, keywords = {Marketing}, pagetotal = {VIII, 594}, ppn_gvk = {32251665X}, publisher = {Ronald Press Co}, timestamp = {2009-08-21T12:35:46.000+0200}, title = {Advertising}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+32251665X&sourceid=fbw_bibsonomy}, year = 1970 }