Abstract
With the increase of the demand of people for agricultural by-product, cold chain logistics, which can guarantee the quality of products, has attracted more and more attention .As a new mode of logistics cold chain logistics give consumers better product quality and user experience through modern technological means. Although cold chain logistics has developed rapidly in recent years, there are still some problems. The paper uses SWTO method to analyze the strengths, weakness, opportunities and threats of development of cold chain logistics in China. Finally according to the results of study gives some corresponding measures and suggestions on how to develop the cold chain logistics.
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