%0 Book %1 GVK317553046 %A Steffenhagen, Hartwig %B Kohlhammer-Edition Marketing %C Stuttgart u.a. %D 2000 %I Kohlhammer %K Betriebswirtschaftslehre Deutschland Marketing Marketingtheorie Theorie %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+317553046&sourceid=fbw_bibsonomy %7 4., vollst. überarb. Aufl. %@ 3170162446

@book{GVK317553046, added-at = {2009-08-21T11:30:37.000+0200}, address = {Stuttgart [u.a.]}, author = {Steffenhagen, {Hartwig}}, biburl = {https://www.bibsonomy.org/bibtex/298e8321e337e91eeae09af3d57cc9034/fbw_hannover}, edition = {4., vollst. überarb. Aufl.}, interhash = {8d88ec7d976ab11a0d84b6784e0878c6}, intrahash = {98e8321e337e91eeae09af3d57cc9034}, isbn = {3170162446}, keywords = {Betriebswirtschaftslehre Deutschland Marketing Marketingtheorie Theorie}, pagetotal = {VII, 322}, ppn_gvk = {317553046}, publisher = {Kohlhammer}, series = {Kohlhammer-Edition Marketing}, subtitle = {eine Einführung}, timestamp = {2009-08-21T11:30:49.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+317553046&sourceid=fbw_bibsonomy}, year = 2000 }