%0 Journal Article %1 mccown2007rpr %A McCown, N. %D 2007 %I Lawrence Earlbaum %J Journal of Public Relations Research %K PR communication_strategies internal_communication public_relations %N 1 %P 47--68 %R 10.1080/10627260709336595 %T The Role of Public Relations With Internal Activists %V 19 %X Within the context of benefits/outsourcing reviews at a small, Eastern U.S. college, this qualitiative case study examined potential internal activism, employee/organizational leadership communication strategies, and ensuing changes in internal public relations practices/structure. Findings revealed that employees implemented activist strategies in response to perceived communication gaps, prompting organizational leadership to increase solictiation of employee input and commit to ongoing, two-way symmetrical communication; structural changes in internal public relations practices and reporting relationships also resulted. Extending previous activism research findings to internal publics as activists, in this study I suggest that the prodrome of potential employee activism should inform future public relations practice.

@article{mccown2007rpr, __markedentry = {[afeld]}, abstract = {Within the context of benefits/outsourcing reviews at a small, Eastern U.S. college, this qualitiative case study examined potential internal activism, employee/organizational leadership communication strategies, and ensuing changes in internal public relations practices/structure. Findings revealed that employees implemented activist strategies in response to perceived communication gaps, prompting organizational leadership to increase solictiation of employee input and commit to ongoing, two-way symmetrical communication; structural changes in internal public relations practices and reporting relationships also resulted. Extending previous activism research findings to internal publics as activists, in this study I suggest that the prodrome of potential employee activism should inform future public relations practice.}, added-at = {2008-04-29T07:57:13.000+0200}, author = {McCown, N.}, biburl = {https://www.bibsonomy.org/bibtex/2f2d5058f3946699c2d2c71847967a314/acf}, doi = {10.1080/10627260709336595}, interhash = {9235e0f40f4897550dc26da6f27df9ce}, intrahash = {f2d5058f3946699c2d2c71847967a314}, journal = {Journal of Public Relations Research}, keywords = {PR communication_strategies internal_communication public_relations}, number = 1, pages = {47--68}, publisher = {Lawrence Earlbaum}, timestamp = {2008-04-29T07:57:19.000+0200}, title = {{The Role of Public Relations With Internal Activists}}, volume = 19, year = 2007 }