Article,

BEHAVIORAL ASPECTS OF PRODUCTION DEVELOPMENT STRATEGY

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Journal of Marketing and Emerging Economics, 3 (5): 56-60 (May 2023)

Abstract

This article examines the role and influence of advertising on consumer behavior of consumers, the importance of the modern digital economy on the production and choice of advertised goods, the concept of motives and their impact on the consumer behavior of consumers, features of purchase motivation and consumer behavior, its mechanisms and patterns, conclusions of statistics on customer preferences, as well as some psychological and economic statistics.

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