%0 Book %1 GVK341774987 %A Rosenstiel, Lutz %A Neumann, Peter %C Darmstadt %D 2002 %I Primus-Verl. %K Marketing Marktpsychologie %T Marktpsychologie %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+341774987&sourceid=fbw_bibsonomy %@ 3534144953

@book{GVK341774987, added-at = {2009-08-21T12:11:31.000+0200}, address = {Darmstadt}, author = {Rosenstiel, {Lutz} and Neumann, {Peter}}, biburl = {https://www.bibsonomy.org/bibtex/282cdf2678907bbf9e114db759b953593/fbw_hannover}, interhash = {93a751bdefde9944c28f7082d4c05620}, intrahash = {82cdf2678907bbf9e114db759b953593}, isbn = {3534144953}, keywords = {Marketing Marktpsychologie}, pagetotal = {334}, ppn_gvk = {341774987}, publisher = {Primus-Verl.}, subtitle = {ein Handbuch für Studium und Praxis}, timestamp = {2009-08-21T12:11:44.000+0200}, title = {Marktpsychologie}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+341774987&sourceid=fbw_bibsonomy}, year = 2002 }