%0 Book Section %1 DeWaC06 %A Decker, R. %A Wagner, R. %B Einführung in die Betriebswirtschaftslehre %C Berlin %D 2006 %E Becker, F. G. %I Springer %K 2006 Quantitative_Methoden_der_Marketingforschung contributions myown %P 163-199 %T Marketing

@incollection{DeWaC06, added-at = {2009-03-16T23:24:37.000+0100}, address = {Berlin}, author = {Decker, R. and Wagner, R.}, biburl = {https://www.bibsonomy.org/bibtex/2e09042c0984035d34133b83f5d813e75/rwagner}, booktitle = {{E}inf\"uhrung in die {B}etriebswirtschaftslehre}, editor = {Becker, F. G.}, interhash = {93fdbc8979c658ad6bc0435634c66305}, intrahash = {e09042c0984035d34133b83f5d813e75}, keywords = {2006 Quantitative_Methoden_der_Marketingforschung contributions myown}, owner = {uni}, pages = {163-199}, publisher = {Springer}, timestamp = {2011-02-28T14:09:44.000+0100}, title = {{M}arketing}, year = 2006 }