%0 Journal Article %1 noauthororeditor %A Pandey, Bijendra Kumar Pushkar | Shilpi %D 2019 %J International Journal of Trend in Scientific Research and Development %K Marketing Promotion consumers etc. market rural strategies %N 3 %P 1700-1703 %R https://doi.org/10.31142/ijtsrd23519 %T Role of Promotional Strategies in Rural Market %U https://www.ijtsrd.com/management/marketing/23519/role-of-promotional-strategies-in-rural-market/bijendra-kumar-pushkar %V 3 %X Promotional schemes influence to rural customers for purchasing the products. Rural market is one of the toughest markets because it is not easy to persuade the customers regarding the products and brands. The objective of this study is to review the effective promotional tools for rural consumers and analyse what the promotional strategies has been adopted by companies for rural consumers. This study is based on the survey method conducted in the rural area to investigate the penetration of products and brands and analyse the purchasing decision of rural consumers. Bijendra Kumar Pushkar | Shilpi Pandey "Role of Promotional Strategies in Rural Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23519.pdf

@article{noauthororeditor, abstract = {Promotional schemes influence to rural customers for purchasing the products. Rural market is one of the toughest markets because it is not easy to persuade the customers regarding the products and brands. The objective of this study is to review the effective promotional tools for rural consumers and analyse what the promotional strategies has been adopted by companies for rural consumers. This study is based on the survey method conducted in the rural area to investigate the penetration of products and brands and analyse the purchasing decision of rural consumers. Bijendra Kumar Pushkar | Shilpi Pandey "Role of Promotional Strategies in Rural Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23519.pdf }, added-at = {2019-06-06T10:37:06.000+0200}, author = {Pandey, Bijendra Kumar Pushkar | Shilpi}, biburl = {https://www.bibsonomy.org/bibtex/2baeaab13214d6032841ec2c55fb3eeaf/ijtsrd}, doi = {https://doi.org/10.31142/ijtsrd23519}, interhash = {960017d07b0917d08586f1da81e96912}, intrahash = {baeaab13214d6032841ec2c55fb3eeaf}, issn = {2456-6470}, journal = {International Journal of Trend in Scientific Research and Development}, keywords = {Marketing Promotion consumers etc. market rural strategies}, language = {English}, month = {March}, number = 3, pages = {1700-1703}, timestamp = {2019-06-06T10:37:06.000+0200}, title = {Role of Promotional Strategies in Rural Market }, url = {https://www.ijtsrd.com/management/marketing/23519/role-of-promotional-strategies-in-rural-market/bijendra-kumar-pushkar}, volume = 3, year = 2019 }