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%0 Book
%1 GVK230466869
%A Kurtz, David L.
%A Clow, Kenneth E.
%C New York, NY u.a.
%D 1998
%I Wiley
%K Customer_services Dienstleistung Dienstleistungsbetrieb Marketing Service_industries
%T Services marketing
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+230466869&sourceid=fbw_bibsonomy
%@ 0471180343