%0 Book %1 GVK368935671 %A Aaker, David A. %A Kumar, V. %A Day, George S. %C New York u.a. %D 2004 %I Wiley %K Marketing Marketing_research Marketingforschung Marktforschung %T Marketing research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+368935671&sourceid=fbw_bibsonomy %7 8. ed., internat. ed %@ 047123057X

@book{GVK368935671, added-at = {2009-08-21T12:15:08.000+0200}, address = {New York [u.a.]}, author = {Aaker, {David A.} and Kumar, {V.} and Day, {George S.}}, biburl = {https://www.bibsonomy.org/bibtex/2af8138851edbd322514d6435a8a8d7c4/fbw_hannover}, edition = {8. ed., internat. ed}, interhash = {99ba9d308283022cd1fe66aa8d56c74e}, intrahash = {af8138851edbd322514d6435a8a8d7c4}, isbn = {047123057X}, keywords = {Marketing Marketing_research Marketingforschung Marktforschung}, pagetotal = {XVII, 774}, ppn_gvk = {368935671}, publisher = {Wiley}, timestamp = {2009-08-21T12:15:53.000+0200}, title = {Marketing research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+368935671&sourceid=fbw_bibsonomy}, year = 2004 }