%0 Book %1 GVK251903362 %C München u.a. %D 1999 %E Kotler, Philip %E Walther, Werner %I Prentice Hall %K Marketing Marketingpolitik Theorie Welt %T Grundlagen des Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+251903362&sourceid=fbw_bibsonomy %7 2., überarb. Aufl %@ 3827295483

@book{GVK251903362, added-at = {2009-08-21T11:04:17.000+0200}, address = {München [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2bf5243d767df296ee1e46de76f14655c/fbw_hannover}, edition = {2., überarb. Aufl}, editor = {Kotler, {Philip} and Walther, {Werner}}, interhash = {9f47347ff708134ca9f38badb4576405}, intrahash = {bf5243d767df296ee1e46de76f14655c}, isbn = {3827295483}, keywords = {Marketing Marketingpolitik Theorie Welt}, pagetotal = {1054}, ppn_gvk = {251903362}, publisher = {Prentice Hall}, timestamp = {2009-08-21T11:04:46.000+0200}, title = {Grundlagen des Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+251903362&sourceid=fbw_bibsonomy}, year = 1999 }