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%0 Book
%1 GVK148644872
%A Link, Jörg
%A Hildebrand, Volker
%C München
%D 1994
%I Vahlen
%K Betriebliche_Information_und_Kommunikation Marketing
%T Verbreitung und Einsatz des Database-Marketing und CAS
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+148644872&sourceid=fbw_bibsonomy
%@ 3800618559
@book{GVK148644872,
added-at = {2009-08-21T10:05:12.000+0200},
address = {München},
author = {Link, {Jörg} and Hildebrand, {Volker}},
biburl = {https://www.bibsonomy.org/bibtex/24639534f414fc9f96e9b73d25b5d32f9/fbw_hannover},
interhash = {a10bf60f31c893c1fadb8a04d7bc26f6},
intrahash = {4639534f414fc9f96e9b73d25b5d32f9},
isbn = {3800618559},
keywords = {Betriebliche_Information_und_Kommunikation Marketing},
pagetotal = {XXI, 208},
ppn_gvk = {148644872},
publisher = {Vahlen},
subtitle = {kundenorientierte Informationssysteme in deutschen Unternehmen},
timestamp = {2009-08-21T10:09:08.000+0200},
title = {Verbreitung und Einsatz des Database-Marketing und CAS},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+148644872&sourceid=fbw_bibsonomy},
year = 1994
}
