Abstract
This article poses questions about quality indicators, describes the fields of reference of communicators and the instruments currently being used in quality assurance. Due to their relevance to the questions being posed in media ethics, it then deals with the meaning conferring functions of media offerings and with reasonable expectations toward media courses that prepare young communicators for their field of occupation. This reveals that a more in-depth involvement with constructivist epistemologies can impart to the students a particular understanding of the dimensions of ethics, norms, law and the associated sets of rules.
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