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%0 Book
%1 GVK021862109
%A Talarzyk, W. Wayne
%B The Dryden Press series in marketing
%C Hinsdale, Ill.
%D 1979
%I Dryden Press
%K Marketing
%T Contemporary cases in marketing
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021862109&sourceid=fbw_bibsonomy
%7 2. ed
%@ 0030454360
@book{GVK021862109,
added-at = {2009-08-21T09:46:50.000+0200},
address = {Hinsdale, Ill.},
author = {Talarzyk, {W. Wayne}},
biburl = {https://www.bibsonomy.org/bibtex/2b326c4b0deb5a50a604e32abc33ef42b/fbw_hannover},
edition = {2. ed},
interhash = {a24022a62782be06097859cbfba76b8d},
intrahash = {b326c4b0deb5a50a604e32abc33ef42b},
isbn = {0030454360},
keywords = {Marketing},
pagetotal = {XIII, 361},
ppn_gvk = {021862109},
publisher = {Dryden Press},
series = {The Dryden Press series in marketing},
timestamp = {2009-08-21T09:47:49.000+0200},
title = {Contemporary cases in marketing},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021862109&sourceid=fbw_bibsonomy},
year = 1979
}
