%0 Book %1 GVK379660849 %A Aaker, David A. %C Hoboken, NJ %D 2005 %I Wiley %K Management Marketing Marketingpolitik Strategische_Unternehmensplanung Strategisches_Management %T Strategic market management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+379660849&sourceid=fbw_bibsonomy %7 7. ed %@ 0471484261

@book{GVK379660849, added-at = {2009-08-21T12:16:51.000+0200}, address = {Hoboken, NJ}, author = {Aaker, {David A.}}, biburl = {https://www.bibsonomy.org/bibtex/2c94228eb08b67d5d8158636f10afa970/fbw_hannover}, edition = {7. ed}, interhash = {a8087dc36b2808bd37c430200fc12ec0}, intrahash = {c94228eb08b67d5d8158636f10afa970}, isbn = {0471484261}, keywords = {Management Marketing Marketingpolitik Strategische_Unternehmensplanung Strategisches_Management}, pagetotal = {XII, 356}, ppn_gvk = {379660849}, publisher = {Wiley}, timestamp = {2009-08-21T12:17:21.000+0200}, title = {Strategic market management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+379660849&sourceid=fbw_bibsonomy}, year = 2005 }