%0 Book %1 GVK021842051 %A Greer, Thomas V. %C New York, NY %D 1979 %I Macmillan %K Case_studies Marketing %T Cases in marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021842051&sourceid=fbw_bibsonomy %7 2. ed %@ 0023470305

@book{GVK021842051, added-at = {2009-08-21T09:46:50.000+0200}, address = {New York, NY}, author = {Greer, {Thomas V.}}, biburl = {https://www.bibsonomy.org/bibtex/22cc35dd9b6016b6b141ae627cab659ac/fbw_hannover}, edition = {2. ed}, interhash = {ae80acbac10c87440fd1ed38f29a0e8f}, intrahash = {2cc35dd9b6016b6b141ae627cab659ac}, isbn = {0023470305}, keywords = {Case_studies Marketing}, pagetotal = {XII, 347}, ppn_gvk = {021842051}, publisher = {Macmillan}, timestamp = {2009-08-21T09:47:48.000+0200}, title = {Cases in marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021842051&sourceid=fbw_bibsonomy}, year = 1979 }