Abstract
The desire to combine advanced user-friendly interfaces with a product personality communicating
environmental friendliness to customers poses new challenges for car interior designers, as little research
has been carried out in this field to date. In this paper, the creation of three personas aimed at defining
key German car users with pro-environmental behaviour is presented. After collecting ethnographic data
of potential drivers through literature review, information about generation and Euro car segment led to
the definition of three key user groups. The resulting personas were applied to determine the most
important interaction points in car interior. Finally, present design cues of eco-friendly product
personality developed in the field of automotive design were explored. Our work presents three strategic
directions for the design development of future in-car user interfaces named as a) foster multimodal
mobility; b) emphasize the interlinkage economy - sustainable driving; and c) highlight new
technological developments. The presented results are meant as an impulse for developers to fit the
needs of green customers and drivers when designing user-friendly HMI components.
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