%0 Book %1 GVK196515874 %A Bliss, Perry %B Prentice-Hall foundations of marketing series %C Englewood Cliffs, NJ %D 1970 %I Prentice-Hall %K Marketing Social_sciences %T Marketing management and the behavioral environment %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+196515874&sourceid=fbw_bibsonomy %@ 0135574471

@book{GVK196515874, added-at = {2009-08-21T12:35:02.000+0200}, address = {Englewood Cliffs, NJ}, author = {Bliss, {Perry}}, biburl = {https://www.bibsonomy.org/bibtex/2f526f5648ce44e09cd3d7421266f5ed9/fbw_hannover}, interhash = {b82f775a6e8c4c203047743b89768812}, intrahash = {f526f5648ce44e09cd3d7421266f5ed9}, isbn = {0135574471}, keywords = {Marketing Social_sciences}, pagetotal = {XII, 132}, ppn_gvk = {196515874}, publisher = {Prentice-Hall}, series = {Prentice-Hall foundations of marketing series}, timestamp = {2009-08-21T12:35:04.000+0200}, title = {Marketing management and the behavioral environment}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+196515874&sourceid=fbw_bibsonomy}, year = 1970 }