%0 Book %1 GVK129549940 %A ?, %C New York, NY %D 1960 %I Foundation %K Marketing Werbeplanung Werbewirkung Werbung Öffentlichkeit_<Kommunikationswissenschaft> %T Journal of advertising research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+129549940&sourceid=fbw_bibsonomy

@book{GVK129549940, added-at = {2009-08-21T12:32:50.000+0200}, address = {New York, NY}, author = {?}, biburl = {https://www.bibsonomy.org/bibtex/22eea037f77b79033fb9f61f7127e0d17/fbw_hannover}, interhash = {b957a0424024e40febd33abcdec13f36}, intrahash = {2eea037f77b79033fb9f61f7127e0d17}, keywords = {Marketing Werbeplanung Werbewirkung Werbung Öffentlichkeit_<Kommunikationswissenschaft>}, ppn_gvk = {129549940}, publisher = {Foundation}, timestamp = {2009-08-21T12:32:53.000+0200}, title = {Journal of advertising research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+129549940&sourceid=fbw_bibsonomy}, year = 1960 }