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%0 Book
%1 GVK353607045
%B wi - Wirtschaft
%C München
%D 2003
%E Kotler, Philip
%E Armstrong, Gary
%E Saunders, John
%E Wong, Veronica
%E Walther, Werner
%I Pearson Studium
%K Betriebswirtschaftslehre Großbritannien Marketing Marketingpolitik Theorie USA
%T Grundlagen des Marketing
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+353607045&sourceid=fbw_bibsonomy
%7 3., überarb. Aufl.
%@ 3827370248
@book{GVK353607045,
added-at = {2009-08-21T12:12:59.000+0200},
address = {München},
biburl = {https://www.bibsonomy.org/bibtex/2c069b7a3c91d14fc2473f54163e51089/fbw_hannover},
edition = {3., überarb. Aufl.},
editor = {Kotler, {Philip} and Armstrong, {Gary} and Saunders, {John} and Wong, {Veronica} and Walther, {Werner}},
interhash = {bc31ab885cd4e660de9fa624de6d30e8},
intrahash = {c069b7a3c91d14fc2473f54163e51089},
isbn = {3827370248},
keywords = {Betriebswirtschaftslehre Großbritannien Marketing Marketingpolitik Theorie USA},
pagetotal = {1198},
ppn_gvk = {353607045},
publisher = {Pearson Studium},
series = {wi - Wirtschaft},
timestamp = {2009-08-21T12:13:18.000+0200},
title = {Grundlagen des Marketing},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+353607045&sourceid=fbw_bibsonomy},
year = 2003
}
