%0 Book %1 GVK325412715 %A Busch, Rainer %A Dögl, Rudolf %A Unger, Fritz %C Wiesbaden %D 2001 %I Gabler %K Betriebswirtschaftslehre Deutschland Integriertes_Management Marketing Marketingpolitik Theorie %T Integriertes Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+325412715&sourceid=fbw_bibsonomy %7 3., vollst. überarb. Aufl %@ 3409336648

@book{GVK325412715, added-at = {2009-08-21T11:32:45.000+0200}, address = {Wiesbaden}, author = {Busch, {Rainer} and Dögl, {Rudolf} and Unger, {Fritz}}, biburl = {https://www.bibsonomy.org/bibtex/2c9aa94e11aebc723247611b281d8ed87/fbw_hannover}, edition = {3., vollst. überarb. Aufl}, interhash = {bdaa0cf103212f247d88a402a73039b2}, intrahash = {c9aa94e11aebc723247611b281d8ed87}, isbn = {3409336648}, keywords = {Betriebswirtschaftslehre Deutschland Integriertes_Management Marketing Marketingpolitik Theorie}, pagetotal = {XV, 774}, ppn_gvk = {325412715}, publisher = {Gabler}, subtitle = {Strategie, Organisation, Instrumente}, timestamp = {2009-08-21T11:33:03.000+0200}, title = {Integriertes Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+325412715&sourceid=fbw_bibsonomy}, year = 2001 }