%0 Book %1 GVK352932058 %A Diller, Hermann %C Nürnberg %D 2002 %I GIM, Ges. für Innovatives Marketing %K Betriebswirtschaftslehre Deutschland Marketing Theorie %T Grundprinzipien des Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+352932058&sourceid=fbw_bibsonomy %@ 3933286999

@book{GVK352932058, added-at = {2009-08-21T12:12:59.000+0200}, address = {Nürnberg}, author = {Diller, {Hermann}}, biburl = {https://www.bibsonomy.org/bibtex/230c14abe6f2fd98baa1dd63a443010c3/fbw_hannover}, interhash = {be21079771221dfac2f411edfdb2c53a}, intrahash = {30c14abe6f2fd98baa1dd63a443010c3}, isbn = {3933286999}, keywords = {Betriebswirtschaftslehre Deutschland Marketing Theorie}, pagetotal = {VIII, 453}, ppn_gvk = {352932058}, publisher = {GIM, Ges. für Innovatives Marketing}, subtitle = {[Marketing Instrumente, Marketing Probleme, Marketing Methoden, Marketing Modelle, Marketing Strategien]}, timestamp = {2009-08-21T12:13:14.000+0200}, title = {Grundprinzipien des Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+352932058&sourceid=fbw_bibsonomy}, year = 2002 }