%0 Book %1 GVK223892262 %A Schmalensee, Richard %B Contributions to economic analysis %C Amsterdam u.a. %D 1972 %I North-Holland Publ %K Marketing USA Werbewirtschaft Werbung Wirtschaftstheorie %N 80 %T The economics of advertising %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+223892262&sourceid=fbw_bibsonomy %@ 0720431808

@book{GVK223892262, added-at = {2009-08-21T12:35:02.000+0200}, address = {Amsterdam [u.a.]}, author = {Schmalensee, {Richard}}, biburl = {https://www.bibsonomy.org/bibtex/234d9269fb0d6145f41b108e590859edf/fbw_hannover}, interhash = {c02c150b720d7b3d0fa0e21a1dfb9951}, intrahash = {34d9269fb0d6145f41b108e590859edf}, isbn = {0720431808}, keywords = {Marketing USA Werbewirtschaft Werbung Wirtschaftstheorie}, number = 80, pagetotal = {XIII, 312}, ppn_gvk = {223892262}, publisher = {North-Holland Publ}, series = {Contributions to economic analysis}, timestamp = {2009-08-21T12:35:16.000+0200}, title = {The economics of advertising}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+223892262&sourceid=fbw_bibsonomy}, year = 1972 }