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%0 Book
%1 GVK11403835X
%C London
%D 1973
%E Wills, Gordon
%E Hayhurst, Roy
%E Midgley, David
%I Crosby Lockwood Staples
%K Marketing New_products
%T Creating and marketing new products
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+11403835X&sourceid=fbw_bibsonomy
%@ 0258969008
@book{GVK11403835X,
added-at = {2009-08-21T12:31:59.000+0200},
address = {London},
biburl = {https://www.bibsonomy.org/bibtex/22055ee05a7d4e16d8aa186c29671e9af/fbw_hannover},
editor = {Wills, {Gordon} and Hayhurst, {Roy} and Midgley, {David}},
interhash = {c3b9c8c0b19de865e0f302e288ac9af5},
intrahash = {2055ee05a7d4e16d8aa186c29671e9af},
isbn = {0258969008},
keywords = {Marketing New_products},
pagetotal = {[9], 484},
ppn_gvk = {11403835X},
publisher = {Crosby Lockwood Staples},
subtitle = {viewpoints of leading authorities},
timestamp = {2009-08-21T12:32:05.000+0200},
title = {Creating and marketing new products},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+11403835X&sourceid=fbw_bibsonomy},
year = 1973
}