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%0 Book
%1 GVK539891819
%A Kreutzer, Ralf T.
%A Merkle, Wolfgang
%C Wiesbaden
%D 2007
%I Gabler
%K Deutschland Erfolgsfaktor Marketing Marketingpolitik
%T Die neue Macht des Marketing
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+539891819&sourceid=fbw_bibsonomy
%7 1. Aufl.
%@ 978-3-8349-0515-4
@book{GVK539891819,
added-at = {2009-08-21T12:23:46.000+0200},
address = {Wiesbaden},
author = {Kreutzer, {Ralf T.} and Merkle, {Wolfgang}},
biburl = {https://www.bibsonomy.org/bibtex/21e256dc3bd6b779d6b720ccdc471c1d9/fbw_hannover},
edition = {1. Aufl.},
interhash = {c44b44b7c50fccf228f4cd16b2ea6ff1},
intrahash = {1e256dc3bd6b779d6b720ccdc471c1d9},
isbn = {978-3-8349-0515-4},
keywords = {Deutschland Erfolgsfaktor Marketing Marketingpolitik},
pagetotal = {382},
ppn_gvk = {539891819},
publisher = {Gabler},
subtitle = {wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren},
timestamp = {2009-08-21T12:23:54.000+0200},
title = {Die neue Macht des Marketing},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+539891819&sourceid=fbw_bibsonomy},
year = 2007
}
