%0 Journal Article %1 merrin_television_1999 %A Merrin, William %D 1999 %J Theory, Culture & Society %K baudrillard france media-theory %N 3 %P 119-140 %R 10.1177/02632769922050647 %T Television Is Killing the Art of Symbolic Exchange: Baudrillard's Theory of Communication %V 16 %X The starting point for any understanding of Jean Baudrillard's media theory is his concept of `communication'. This is heavily indebted to his theory of symbolic exchange, drawn from the Durkheimian tradition running through Durkheim, Mauss, Caillois and Bataille. Common to all these authors is s specific view of human relations, derived from their anthropology, as involving both a communication and a confrontation. Baudrillard, therefore, sees the modern semiotic order as based on the destruction of these symbolic relations, and its media accordingly as founded on a `non-communication'. In symbolic exchange, however, Baudrillard presents a complete and coherent theory of power, and his theory of communication illustrates the possibilities of transformation and reversal of established power and the system of non-communication which the reinstitution of symbolic relations can bring about.

@article{merrin_television_1999, abstract = {The starting point for any understanding of Jean Baudrillard's media theory is his concept of `communication'. This is heavily indebted to his theory of symbolic exchange, drawn from the Durkheimian tradition running through Durkheim, Mauss, Caillois and Bataille. Common to all these authors is s specific view of human relations, derived from their anthropology, as involving both a communication and a confrontation. Baudrillard, therefore, sees the modern semiotic order as based on the destruction of these symbolic relations, and its media accordingly as founded on a `non-communication'. In symbolic exchange, however, Baudrillard presents a complete and coherent theory of power, and his theory of communication illustrates the possibilities of transformation and reversal of established power and the system of non-communication which the reinstitution of symbolic relations can bring about.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Merrin, William}, biburl = {https://www.bibsonomy.org/bibtex/2fc83fa57973bbc4a598e8ae235bd64e1/jpooley}, doi = {10.1177/02632769922050647}, interhash = {c4d56ace1d3e6e2ea49cfb21133bbee4}, intrahash = {fc83fa57973bbc4a598e8ae235bd64e1}, issn = {0263-2764}, journal = {Theory, Culture \& Society}, keywords = {baudrillard france media-theory}, language = {en}, month = jun, number = 3, pages = {119-140}, shorttitle = {Television Is {{Killing}} the {{Art}} of {{Symbolic Exchange}}}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Television Is {{Killing}} the {{Art}} of {{Symbolic Exchange}}: {{Baudrillard}}'s {{Theory}} of {{Communication}}}, volume = 16, year = 1999 }