%0 Book %1 GVK019189222 %A Bürger, Joachim H. %C Essen %D 1986 %I Stamm %K Marketing Öffentlichkeit_<Kommunikationswissenschaft> %T Public Promotions %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+019189222&sourceid=fbw_bibsonomy %7 1. Aufl.

@book{GVK019189222, added-at = {2009-08-21T09:46:50.000+0200}, address = {Essen}, author = {Bürger, {Joachim H.}}, biburl = {https://www.bibsonomy.org/bibtex/2825346fb8c7fb22411ffcc710bb53103/fbw_hannover}, edition = {1. Aufl.}, interhash = {c4fe3c50ae0c67f7658c7e8b9267fa28}, intrahash = {825346fb8c7fb22411ffcc710bb53103}, keywords = {Marketing Öffentlichkeit_<Kommunikationswissenschaft>}, pagetotal = {250}, ppn_gvk = {019189222}, publisher = {Stamm}, subtitle = {Product-Placement, Sport-Marketing, Character-Licensing, Werbung mit VIPs}, timestamp = {2009-08-21T09:47:25.000+0200}, title = {Public Promotions}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+019189222&sourceid=fbw_bibsonomy}, year = 1986 }