%0 Journal Article %1 wilson_world-wide_1957 %A Wilson, Elmo C. %D 1957 %J Public Opinion Quarterly %K externalist institutional international market-research postwar public-opinion-research world-war-ii %N 1 %P 174--178 %R 10.1086/266697 %T World-Wide Development of Opinion Research %V 21 %X Opinion and market research were confined almost exclusively to the United States prior to World War II, but since then have spread over most of the free world. In this development the war and its after effects played a major part, along with the subsequent expansion of industrial production and the search for new markets

@article{wilson_world-wide_1957, abstract = {Opinion and market research were confined almost exclusively to the United States prior to World War II, but since then have spread over most of the free world. In this development the war and its after effects played a major part, along with the subsequent expansion of industrial production and the search for new markets}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Wilson, Elmo C.}, biburl = {https://www.bibsonomy.org/bibtex/26de251cb970d92153718c942510f06d2/jpooley}, doi = {10.1086/266697}, interhash = {c695ac3abd978fc80a44dd561c4ae78b}, intrahash = {6de251cb970d92153718c942510f06d2}, journal = {Public Opinion Quarterly}, keywords = {externalist institutional international market-research postwar public-opinion-research world-war-ii}, number = 1, pages = {174--178}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {World-{{Wide Development}} of {{Opinion Research}}}, volume = 21, year = 1957 }