Article,
Using narratives and storytelling to communicate science with nonexpert audiences
Proceedings of the National Academy of Sciences, 111 (Supplement 4): 13614-13620 (2014)
DOI: 10.1073/pnas.1320645111
Abstract
Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.
