%0 Book %1 GVK010403027 %A Grünwald, Helmut %B Die Betriebswirtschaft - Studium und Praxis %C Ehningen bei Böblingen u.a. %D 1987 %I Expert-Verl. u.a. %K Marketing %N 2 %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+010403027&sourceid=fbw_bibsonomy %7 5. Aufl %@ 3885083043

@book{GVK010403027, added-at = {2009-08-21T09:46:50.000+0200}, address = {Ehningen bei Böblingen [u.a.]}, author = {Grünwald, {Helmut}}, biburl = {https://www.bibsonomy.org/bibtex/211e01e5dc49b90e1ce9120cf6c526f75/fbw_hannover}, edition = {5. Aufl}, interhash = {cdcd283bb376399846bb5ab9d2ecb8e9}, intrahash = {11e01e5dc49b90e1ce9120cf6c526f75}, isbn = {3885083043}, keywords = {Marketing}, number = 2, pagetotal = {220}, ppn_gvk = {010403027}, publisher = {Expert-Verl. [u.a.]}, series = {Die Betriebswirtschaft - Studium und Praxis}, subtitle = {Kunden finden - Kunden behalten}, timestamp = {2009-08-21T09:46:51.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+010403027&sourceid=fbw_bibsonomy}, year = 1987 }