%0 Book %1 GVK598118276 %A Wiedmann, Klaus-Peter %A Kassubek, Martin %B Schriftenreihe Marketing, Management %C Hannover %D 2008 %I Univ., Inst. für Marketing & Management %K Marketing Marketinginstrument Messe Messe_<Wirtschaft> Messebeteiligung Messemarketing Messepolitik Stakeholder %T Messen und Messemarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+598118276&sourceid=fbw_bibsonomy %@ 978-3-86700-051-2

@book{GVK598118276, added-at = {2009-08-21T12:25:16.000+0200}, address = {Hannover}, author = {Wiedmann, {Klaus-Peter} and Kassubek, {Martin}}, biburl = {https://www.bibsonomy.org/bibtex/218087a2d71c2af5c4985a583316def66/fbw_hannover}, interhash = {ce70b873288cd3e90a04ba20cc4e8c8b}, intrahash = {18087a2d71c2af5c4985a583316def66}, isbn = {978-3-86700-051-2}, keywords = {Marketing Marketinginstrument Messe Messe_<Wirtschaft> Messebeteiligung Messemarketing Messepolitik Stakeholder}, pagetotal = {III, 29}, ppn_gvk = {598118276}, publisher = {Univ., Inst. für Marketing & Management}, series = {Schriftenreihe Marketing, Management}, subtitle = {morphologische Ansatzpunkte einer aktuellen Veranstaltungsform}, timestamp = {2009-08-21T12:27:00.000+0200}, title = {Messen und Messemarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+598118276&sourceid=fbw_bibsonomy}, year = 2008 }