%0 Thesis %1 goertz2006portfoliowerbung %A Goertz, Susanne %D 2006 %K %T Portfolio-Werbung: eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen

@phdthesis{goertz2006portfoliowerbung, added-at = {2023-12-13T09:30:11.000+0100}, author = {Goertz, Susanne}, biburl = {https://www.bibsonomy.org/bibtex/2e4407ffa83a226d2e1a5f23884fccaf9/admin}, dnbtitleid = {983535922}, interhash = {cee0b40b3e146b3f84dbf1adfaf75c7d}, intrahash = {e4407ffa83a226d2e1a5f23884fccaf9}, keywords = {}, school = {Uni Gießen}, timestamp = {2023-12-13T09:30:11.000+0100}, title = {Portfolio-Werbung: eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen}, year = 2006 }