%0 Book %1 GVK024913154 %A Banning, Thomas E. %B Konsum und Verhalten %C Heidelberg %D 1987 %I Physica-Verlag %K Lebensstil Marketing Marketingtheorie Verbraucherverhalten %N 15 %T Lebensstilorientierte Marketing-Theorie %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024913154&sourceid=fbw_bibsonomy %@ 3790803790

@book{GVK024913154, added-at = {2009-08-21T09:49:34.000+0200}, address = {Heidelberg}, author = {Banning, {Thomas E.}}, biburl = {https://www.bibsonomy.org/bibtex/2af859ca9cd5905a13aa4f3460a239991/fbw_hannover}, interhash = {d1d537bdfb885c4a2ced524b5a03b685}, intrahash = {af859ca9cd5905a13aa4f3460a239991}, isbn = {3790803790}, keywords = {Lebensstil Marketing Marketingtheorie Verbraucherverhalten}, number = 15, pagetotal = {236}, ppn_gvk = {024913154}, publisher = {Physica-Verlag}, series = {Konsum und Verhalten}, subtitle = {Analyse und Weiterentwicklung modelltheoretischer und methodischer Ansätze der Lebensstil-Forschung im Marketing}, timestamp = {2009-08-21T09:51:13.000+0200}, title = {Lebensstilorientierte Marketing-Theorie}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024913154&sourceid=fbw_bibsonomy}, year = 1987 }