%0 Book %1 GVK314714529 %A Modahl, Mary %C Landsberg am Lech %D 2000 %I Verlag Moderne Industrie %K Customer_Relationship_Management E-Business Electronic_Commerce Konsumentenverhalten Kundenwert Marketing Teleshopping Unternehmen Verbraucherverhalten %T Der Wettlauf um den Internetkunden %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+314714529&sourceid=fbw_bibsonomy %@ 3478246709

@book{GVK314714529, added-at = {2009-08-21T11:30:37.000+0200}, address = {Landsberg am Lech}, author = {Modahl, {Mary}}, biburl = {https://www.bibsonomy.org/bibtex/2e4ce2ce5277e18d5ea75a54cacf91c1a/fbw_hannover}, interhash = {d23c94017e347d3b0476c9f6ffd1a8c2}, intrahash = {e4ce2ce5277e18d5ea75a54cacf91c1a}, isbn = {3478246709}, keywords = {Customer_Relationship_Management E-Business Electronic_Commerce Konsumentenverhalten Kundenwert Marketing Teleshopping Unternehmen Verbraucherverhalten}, pagetotal = {266}, ppn_gvk = {314714529}, publisher = {Verlag Moderne Industrie}, subtitle = {die bahnbrechende Studie zu Kundenprofilen im World Wide Web}, timestamp = {2009-08-21T11:30:38.000+0200}, title = {Der Wettlauf um den Internetkunden}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+314714529&sourceid=fbw_bibsonomy}, year = 2000 }