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%0 Book
%1 GVK314714529
%A Modahl, Mary
%C Landsberg am Lech
%D 2000
%I Verlag Moderne Industrie
%K Customer_Relationship_Management E-Business Electronic_Commerce Konsumentenverhalten Kundenwert Marketing Teleshopping Unternehmen Verbraucherverhalten
%T Der Wettlauf um den Internetkunden
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+314714529&sourceid=fbw_bibsonomy
%@ 3478246709
@book{GVK314714529,
added-at = {2009-08-21T11:30:37.000+0200},
address = {Landsberg am Lech},
author = {Modahl, {Mary}},
biburl = {https://www.bibsonomy.org/bibtex/2e4ce2ce5277e18d5ea75a54cacf91c1a/fbw_hannover},
interhash = {d23c94017e347d3b0476c9f6ffd1a8c2},
intrahash = {e4ce2ce5277e18d5ea75a54cacf91c1a},
isbn = {3478246709},
keywords = {Customer_Relationship_Management E-Business Electronic_Commerce Konsumentenverhalten Kundenwert Marketing Teleshopping Unternehmen Verbraucherverhalten},
pagetotal = {266},
ppn_gvk = {314714529},
publisher = {Verlag Moderne Industrie},
subtitle = {die bahnbrechende Studie zu Kundenprofilen im World Wide Web},
timestamp = {2009-08-21T11:30:38.000+0200},
title = {Der Wettlauf um den Internetkunden},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+314714529&sourceid=fbw_bibsonomy},
year = 2000
}