%0 Book %1 GVK021925593 %A Jolson, Marvin A. %C New York, NY u.a. %D 1978 %I Macmillan u.a. %K Management Marketing %T Marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021925593&sourceid=fbw_bibsonomy %@ 0023611804

@book{GVK021925593, added-at = {2009-08-21T09:46:50.000+0200}, address = {New York, NY [u.a.]}, author = {Jolson, {Marvin A.}}, biburl = {https://www.bibsonomy.org/bibtex/2f2080e776d53e5f75190561cd65bfdc0/fbw_hannover}, interhash = {dc0193afa7cd4578e9d3e00a5f990c19}, intrahash = {f2080e776d53e5f75190561cd65bfdc0}, isbn = {0023611804}, keywords = {Management Marketing}, pagetotal = {XII, 628}, ppn_gvk = {021925593}, publisher = {Macmillan [u.a.]}, subtitle = {integrated text, readings, and cases}, timestamp = {2009-08-21T09:47:54.000+0200}, title = {Marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021925593&sourceid=fbw_bibsonomy}, year = 1978 }