%0 Book %1 GVK021858942 %A Terpstra, Vern %B The Dryden Press Series in Marketing %C Hinsdale, Ill. %D 1978 %I Dryden Press %K Marketing %T International marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021858942&sourceid=fbw_bibsonomy %7 2. ed %@ 0030392969

@book{GVK021858942, added-at = {2009-08-21T09:46:50.000+0200}, address = {Hinsdale, Ill.}, author = {Terpstra, {Vern}}, biburl = {https://www.bibsonomy.org/bibtex/2d847ad28bf0011b4bc5a27602f9cb256/fbw_hannover}, edition = {2. ed}, interhash = {de303227f704aee0d16c178fc1124eee}, intrahash = {d847ad28bf0011b4bc5a27602f9cb256}, isbn = {0030392969}, keywords = {Marketing}, pagetotal = {XIII, 610}, ppn_gvk = {021858942}, publisher = {Dryden Press}, series = {The Dryden Press Series in Marketing}, timestamp = {2009-08-21T09:47:49.000+0200}, title = {International marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021858942&sourceid=fbw_bibsonomy}, year = 1978 }