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%0 Book
%1 GVK021899525
%A Bolen, William H.
%B Wiley series in marketing
%C New York u.a.
%D 1981
%I Wiley
%K Advertising Marketing United_States
%T Advertising
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021899525&sourceid=fbw_bibsonomy
%@ 047103486X
@book{GVK021899525,
added-at = {2009-08-21T09:46:50.000+0200},
address = {New York [u.a.]},
author = {Bolen, {William H.}},
biburl = {https://www.bibsonomy.org/bibtex/2f1f8d931fb4af17cb087597ec27ca9eb/fbw_hannover},
interhash = {df98b6c0d631350175b4a3b1d2716379},
intrahash = {f1f8d931fb4af17cb087597ec27ca9eb},
isbn = {047103486X},
keywords = {Advertising Marketing United_States},
pagetotal = {XVIII, 504},
ppn_gvk = {021899525},
publisher = {Wiley},
series = {Wiley series in marketing},
timestamp = {2009-08-21T09:47:53.000+0200},
title = {Advertising},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021899525&sourceid=fbw_bibsonomy},
year = 1981
}