%0 Thesis %1 GVK603858066 %A Wiesner, Anja %C Erlangen-Nürnberg %D 2009 %K Kommunikation Marketing Meinung Meinungsführer Onlinegemeinde Soziale_Beziehungen Virales_Marketing Virtuelle_Gemeinschaft %T Opinion leadership and influence in online environments %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+603858066&sourceid=fbw_bibsonomy

@phdthesis{GVK603858066, added-at = {2009-08-21T12:25:16.000+0200}, address = {Erlangen-Nürnberg}, author = {Wiesner, {Anja}}, biburl = {https://www.bibsonomy.org/bibtex/2e00cb79821bdaca7c64e24945e1707ea/fbw_hannover}, interhash = {e0f9cb484125b6c4012399d898cc978a}, intrahash = {e00cb79821bdaca7c64e24945e1707ea}, keywords = {Kommunikation Marketing Meinung Meinungsführer Onlinegemeinde Soziale_Beziehungen Virales_Marketing Virtuelle_Gemeinschaft}, pagetotal = {VII, 196}, ppn_gvk = {603858066}, timestamp = {2009-08-21T12:27:07.000+0200}, title = {Opinion leadership and influence in online environments}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+603858066&sourceid=fbw_bibsonomy}, year = 2009 }