Аннотация
Employer branding is the strategy companies use to appeal to desired current and future ideal talent. Employer brand is the image of an organisation as a great place to work in the minds of its current employees and key stakeholders. A good employer brand makes it easy to attract good talent and curb attrition. The employer brand strongly supports corporate brands and vice versa. Against this background, a modest attempt has been made to present different aspect of the employer branding way to attract, engage and retain the talented employees in an organisation.
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