%0 Book %1 GVK355337444 %C Basingstoke u.a. %D 2003 %E Kitchen, Philip J. %I Palgrave Macmillan %K Aufsatzsammlung Forecasting Forecasts Marketing Twenty-first_century %T The future of marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+355337444&sourceid=fbw_bibsonomy %@ 0333992865

@book{GVK355337444, added-at = {2009-08-21T12:12:59.000+0200}, address = {Basingstoke [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2fc9809b89f4d4fbe14c02687a2c56cea/fbw_hannover}, editor = {Kitchen, {Philip J.}}, interhash = {e685a639efabad5ce849ffcca7a5e6f6}, intrahash = {fc9809b89f4d4fbe14c02687a2c56cea}, isbn = {0333992865}, keywords = {Aufsatzsammlung Forecasting Forecasts Marketing Twenty-first_century}, pagetotal = {XXI, 196}, ppn_gvk = {355337444}, publisher = {Palgrave Macmillan}, subtitle = {critical 21st century perspectives}, timestamp = {2009-08-21T12:13:26.000+0200}, title = {The future of marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+355337444&sourceid=fbw_bibsonomy}, year = 2003 }